All our brands
Food | Core Market
Food | Youth
Non-Food | Clothing
Private labels and products
A historical strength of Casino Group, since 1901.
In France, Casino has the largest portfolio of Private Labels :
In France, Casino has the largest portfolio of Private Labels :
+ 5 000
SKU's
SKU's
+ 2 800
SKU's (excl. clothing)
SKU's (excl. clothing)
4 pilars
INNOVATION
Innovation in brands and in products
QUALITY
Casino Private Labels are recognized by French consumers as among best in quality
SEGMENTATION
20 different Private Labels in France, to better fit with consumers’ specific needs
UNIVERSE
Universe building to enhance segmentation strategy