An international know-how

As a franchise pioneer in emerging countries, the Casino group keeps expanding the presence of its brands. It is developing in parallel of partnerships, the supply of its private labels on new markets.

Collaborations that ensure the influence of the Group in Europe, Africa, the Middle-East, and Asia.

A close collaboration

The Business Partnerships Department creates very close relations with franchise partners, affiliated or members of the central purchasing, its main tasks are to ensure the activity of its partners and to accompany them in all stages of their development:

From the supply goods thanks to dedicated export platforms, including product assortments, and also assistance and advice to creation of store plans and the interior architecture consistent with Casino concepts

The partners also can benefit from a training program for their collaborators, including specific temporary trainings within the Casino Group store teams.

Through its participation in important promotional events of its international partners (shows, fairs, etc.), the Casino Group ensure an effective exposure of its brands and thus contributes to promoting French products and the know-how of Casino’s teams.